In a previous article, we detailed 15 types of advertising you should consider for your business. In this article, we will discuss the forms of advertising that are most effective and profitable for construction companies. Keep reading to learn more about these strategies and see some examples of how well they work.
PPC Ads
Pay-per-click (PPC) ads are a form of digital marketing in which advertisers pay a fee each time their ad is clicked. These ads are typically displayed on search engines such as Google or Bing, and construction companies can use them to target potential customers who are searching for construction-related keywords.
PPC ads can be very effective in generating leads for construction companies, as they allow you to reach people who are already interested in your product or service. Additionally, PPC ads can be customized to target specific demographics, locations, and even times of the day.
Running PPC Ads can be fairly affordable and have a good return on investment if done correctly. On average, you can expect to pay around $2 per click, although this can vary depending on the keywords you are targeting and the competition for those keywords.
A good example of a company that uses PPC ads effectively is HomeAdvisor. HomeAdvisor is a website that connects homeowners with contractors in their area, and they use PPC ads to target people who are searching for construction-related keywords.
Social Media
Social media is another great way to reach potential customers and generate leads for your construction company. Construction companies can use social media to share photos and videos of their work, post special offers and discounts, and even answer questions from potential customers.
Construction companies should consider creating a Facebook page, as well as profiles on Instagram and Twitter. Additionally, construction companies can also use paid social media advertising to reach a wider audience.
Creating a social media platform is free, which makes it the most affordable form of advertising. But you will need to invest time and resources into creating content and engaging with your audience. Additionally, paid social media advertising can be relatively affordable and effective. For example, on average, you can expect to pay around $5 per day for a Facebook ad and potentially reach thousands of potential customers.
An example of a construction company that uses social media effectively is Pulte Homes. Pulte Homes is a national homebuilder with many construction projects underway at any time. They use social media to share photos and videos of their work, and to post updates on new construction projects.
Create A Website + SEO
Another great way to reach potential customers is to create a website for your construction company. A website will allow you to showcase your work, list your services, and even provide a way for potential customers to contact you.
Additionally, construction companies should consider using SEO (search engine optimization) to ensure their website appears as high as possible in search engine results. construction companies can use SEO to target specific keywords and ensure their website appears when potential customers are searching for those keywords.
Creating a website is fairly affordable, only costing about $100 per year for web hosting and domain name. However, construction companies will need to invest time and resources into creating content for their website.
KB Home is an example of a construction company that uses both a website and SEO effectively. KB Home is a national homebuilder with many construction projects underway at any time. They use their website to showcase their work and list their services, and to provide a way for potential customers to contact them. Additionally, KB Home uses SEO to make sure its website appears high in search engine results for construction-related keywords.
Create a Referral Program
Referral programs are a great way to generate leads and get new customers. Referral programs work by offering incentives to customers for referring new customers to your construction company. These incentives can be in the form of discounts, freebies, or even cash.
An example of a construction company that uses referral programs effectively is Kwik Kerb. Kwik Kerb is a company that provides concrete edging for landscaping projects. They offer a referral program that gives customers a $50 discount for each new customer they refer.
Email Marketing
Email marketing is another great way to reach potential customers and generate leads for your construction company. Email marketing allows you to send newsletters, special offers, and other information directly to people’s inboxes. construction companies can use email marketing to stay in touch with past customers and keep them updated on new projects.
Email marketing itself costs very little, but this depends on if you hire someone to do this or invest in software.
An example of a company that uses email marketing effectively is Angie’s List. Angie’s List is a website that provides reviews of local businesses, including construction companies. They use email marketing to send special offers and discounts to their members.
Billboard Advertising
Billboard advertising is a great way to reach potential customers who are driving by your construction site. Billboard ads can be a great way to generate leads for your construction company.
Billboard advertising is more costly than some of the other methods on this list, costing about $2,000-$4,000 per month. However, a well-placed billboard has a high rate of return, especially if placed near a busy road or highway.
An example of a construction company that uses billboard advertising effectively is Jumbo Shrimp. Jumbo Shrimp is a construction company that specializes in shrimp fishing boats. They use billboards to advertise their services and provide a way for potential customers to contact them.
Network & Partner with Local Businesses
Construction companies can also network with or partner with other local businesses. This can be a great way to generate leads and get new customers. construction companies can partner with businesses that provide complementary services, such as landscaping or home remodeling.
Networking is in itself free, but you may need to pay for partnerships or sponsorships. However, you would have access to thousands of new clients so the return on investment could be fairly high.
An example of a construction company that networks effectively is Home Depot. Home Depot is a national chain of home improvement stores. They partner with construction companies to provide discounts and special offers to their employees. Home Depot also sponsors construction events and job fairs.
Conclusion
These are just a few of the many construction advertising ideas and examples that construction companies can use to generate leads and get new customers. For more information on effective construction marketing, be sure to check out our construction marketing guide.